Russian media group launches hype festival "Exhibition of Achievements of People's Hype"

The Russian media group announced the creation of a large-scale festival "Exhibition of Achievements of the People's Hype", which will be held in Moscow in the spring of 2026. Information about the project was presented at the pre-party festival "Stars of HYIP" on November 12, 2025, where popular artists such as Arthur Pirozhkov, "5 in the morning", Hannah and others performed.

The festival will be an extension of the HYIP Stars award, which, due to the approach to the anniversary, requires a more impressive venue. The exhibition promises to become a multifaceted space where all the trends that have gained popularity on the Internet will be presented – from artists and bloggers to viral dances, pets, theater productions and even cupcakes.

The main goal of the festival is to create a unique experience that involves guests in the world of hype. It is planned that the venue will seeth with life for two days, offering a wide range of entertainment and allowing visitors to immerse themselves in the atmosphere of the most discussed trends. The initiator of the project, music producer of the Russian media group Svetlana Stolpovsky, stressed that the festival will be “a grandiose immersion in the hype world”, in which “your favorite memes and viral trends will come to life”.