Musical tastes of Russians: unexpected trends according to MTS Music

Analysis of the activity of users of the MTS Music service revealed interesting trends in the formation of personal playlists. It turned out that the greatest variety of musical preferences demonstrate men over 55 years and girls under 24 years old – their selections cover a wide range of genres.

Over the past six months, the number of users creating playlists has increased by 37% compared to last year. Age groups 35-44 years, 45-54 years and under 18 years were the most active. Especially noticeable is the difference in musical preferences among adolescents – girls in this group are 92% more than boys.

The popularity of music in personal playlists also depends on the language. Most users choose music in Russian, among foreign artists are Eagles and Queen (mostly men over 55 years old). Russian pop music is a leader, but young people are interested in rap.

The most diverse tastes are observed in men over 55 years old and girls under 24 years old. Men of this age prefer a wide range of genres: from pop and rock to chanson and foreign rock, and girls - indie, folk and alternative. Among the popular performers among girls are Zhenya Trofimov and Vanya Dmitrienko, and among men – Icegergert and Jakone.

Given the geography of listeners, the largest number of personal playlists are created by users from Moscow and the Moscow region, the Krasnodar Territory, the Sverdlovsk region, St. Petersburg and the Leningrad region, as well as from the Republic of Bashkortostan.