MTS Media switches to the On Media brand: large-scale rebranding and new services
Automatic translation. Read the Russian original
MTS Media Holding, managing the media businesses of the Erion digital ecosystem, announced a large-scale rebranding and transition to the new On Media brand, starting on November 25, 2025. This transformation applies not only to the holding, but also to all its B2B assets, content producers and media services.
Key changes:
**Kion** will be **Kion**, **Kion Music** and **Kion Strokes** to be closer to the audience.
* Introduced a single media subscription **Kyon Top**, uniting Kyon, Kyon Music, Kyon Strokes (in the light version) and offering offline music listening mode.
The Kionfilm Producer Center will become **On Studio**, MTS Label will become **On Records**, and the MTS Live show program will be refocused on **On Show**.
Ticketland and Bartello services will remain the same.
ON Media CEO Sophia Mitrofanova emphasizes: The main goal is to give emotions and impressions. The new name reflects our essence, vivid emotion and new beginnings.” The Holding strives to create content for users online and offline, using industrial experience and opportunities.