Top 10 most discussed personalities and events of 2025 according to Brand Analytics and VKontakte
Automatic translation. Read the Russian original
Brand Analytics and VKontakte published the results of 2025, based on the analysis of user activity. The study took into account the number of mentions of people, events and objects in the social network from January 1 to November 15, 2025 (the tone of the discussions was not taken into account). 31.5 billion public posts, comments, photos, audio and video recordings were processed.
The most discussed were:
* **Influencers:** Macan, Philip Kirkorov, Egor Creed.
* **Couples:** Dzhigan and Oksana Samoilova, Anna Peresild and Vanya Dmitrienko, Selena Gomez and Benny Blanco.
* **Actors: ** Yura Borisov, Sergey Bezrukov, Alexander Petrov, Lady Gaga, Tom Cruise, Brad Pitt.
** Movies:** "The Prophet." The story of Alexander Pushkin, The Wizard of the Emerald City. Yellow Brick Road, Superman (James Gunn)
* **Series: * "Dirty", "Crime and Punishment", "The Squid Game".
* **Athletes: ** Alexander Ovechkin, Artem Dzyuba, Daniel Medvedev, Lionel Messi, Cristiano Ronaldo, Max Verstappen.