Sinatra's Musical Jubilee: Top Auditions in 2025

To mark the 110th anniversary of Frank Sinatra, the Kion Music service conducted an analysis of popular tracks, identifying the most popular artists in various fields – from music and cinema to brands. Over the past six months, Eminem has become the leader in auditions, and Lady Gaga is in second place. In the Russian-speaking segment, Sergey Shnurov leads.

The top foreign performers included Eminem (Oscar winner), Rihanna (actively developing in film and fashion) and Lady Gaga (Oscar and Golden Globe winner). Frank Sinatra is in fourth place, with similar awards for films. Justin Timberlake closes the top 5, combining a musical career with acting.

Among Russian performers, the most popular are Sergey Shnurov, Polina Gagarina, Vladimir Vysotsky, Roman Bilyk from the group “Beasts” and Viktor Tsoi. Cords are known not only for music, but also for social activities, and Gagarina – as a mentor of the show “The Voice”. Vysotsky is a legend of theater and cinema, Tsoi is the main role in the film “The Needle”.

Particularly explosive was the demand for the songs of Vladimir Vysotsky (48% increase in auditions) and Lady Gaga (45% increase). On the anniversary of Sinatra, there was also an increase in demand for his work by 11%.

The greatest interest in Frank Sinatra's music is shown by Gen X users (42-58 years old), while it is less popular among buzzers (14-24 years old). The main fans of Sinatra are concentrated in Moscow, St. Petersburg and Krasnodar.