Karaoke in Russia: The decline of traditional clubs and the rise of karaoke boxes

The karaoke market in Russia is undergoing a transformation. Over the past two years, there has been a 3% decline in the number of traditional karaoke clubs, especially in major cities, to 1,100 locations, including a 9% decline in Moscow to 351. At the same time, the niche of karaoke boxes showed an increase of 32%, which is explained by changing consumer preferences and a decrease in activity in traditional clubs. Experts attribute this to the decline of club life and the deterioration of the financial situation of the population. More compact and convenient formats, such as karaoke boxes, are becoming more popular, because they allow you to quickly and without the mandatory “long gatherings” to record your song and continue the work. As the director of S&P Digital Olga Kim notes, “I chose a track, sang, recorded a story and went on,” emphasizing the desire for brevity and convenience in entertainment. High rental rates in classic karaoke lounges also have a negative impact on their profitability.