RU.TV Kids: A new ecosystem to support young talent

On June 10, 2026, a press brig was held at the Balchug Kempinski hotel dedicated to the launch of the innovative project RU.TV Kids, created by the Russian Media Group association, the Rocket Kids music label and the All-Russian platform for children’s creativity Guide Star. The project is aimed at supporting young artists and creating a specialized media platform for young audiences.

RU.TV Kids is a digital platform with safe, high-quality entertainment and music content from children and adolescents, forming a single ecosystem where young talents receive comprehensive support: from the first appearance on the stage to professional production. The project deliberately creates a space where children are for children, avoiding the traditional “adults entertain children” model.

The project includes a wide range of programs: creative shows ("Dream Ship"), battles ("Mom, I Stream"), talk shows with artists and bloggers ("Polyakova is in touch"), style guides ("Idol Lab") and others. The content will be broadcast not only on the platform "RU.TV Kids", but also on the TV channel RU.TV, and the ambassadors will be popular bloggers and influencers.

Special attention is paid to the social significance of the project: on June 22, 2026, a charity event will be held in the Navka Arena in support of the families of the SVO fighters, orphans of the SVO participants and military personnel. The participants of the press conference stressed that the goal of RU.TV Kids is not only to discover new names in the world of music and media, but also to be close to families in need of support.