BTS and Nex Playground: New Rhythm Game for Fans

BTS has partnered with American console maker Nex Playground to release the soundtrack to Starri, one of the console’s built-in games. The Nex Playground, like the Wii and Xbox Kinect, uses motion capture technology, offering players a rhythm game where you need to repeat movements in a specific sequence to BTS music. This collaboration is part of a large-scale monetization strategy for the BTS brand, which actively cooperates with many well-known brands. The success of the band’s latest album, Arirang, which topped Billboard charts worldwide, enabled Nex Playground to sign an exceptionally lucrative contract with one of the most popular music bands in the world.