MTS Music: the musical preferences of Russians in the summer season of 2025
Automatic translation. Read the Russian original
The MTS Music service analyzed the data of offline music listenings collected between June 1 and August 17, 2025 to understand the musical tastes of users in Russian tourist cities. Having studied the “Offline Mix” – a function that automatically generates playlists based on preferences, MTS Music revealed interesting patterns.
The leaders in the volume of offline listening were Moscow (50%), then Krasnodar (14%) and St. Petersburg (10%). However, regional charts showed that musical preferences differed significantly across cities. For example, in Vladikavkaz and Kaliningrad, the leaders in listening were the songs of Mona and Arthur Pirozhkov, and not hits popular in other megacities.
Top 3 most popular genres in Russia in the summer of 2025: Russian pop music (25%), Russian rap (20%) and dance music (8%). The greatest devotion to these areas is observed in Novorossiysk (43%), Arkhangelsk (32%) and Vladivostok (10%).
In the regional charts most often sounded: "Jordan" (Vladikavkaz), "Self" (Kaliningrad), "Mocking bird" (Novorossiysk), "Bitter Taste" (Novorossiysk) and others. Analysis of the data showed that the musical tastes of Russians in the summer season of 2025 were very diverse and depended on the region of residence.