Musical taste of Russia: Kion and MTS Music explore the preferences of viewers
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On the eve of the Russian Cinema Day, the online cinema Kion and the MTS Music service conducted a large-scale study to understand what music accompanies domestic films and TV series in the hearts of Russians. Analysts of MTS Media Holding in August 2025 polled more than 6 thousand people aged 18 to 65 years, revealing the most popular soundtracks.
The results showed that the music from "Brother" and "Brigade" - the most recognizable works, but the tastes of the audience vary greatly depending on age and place of residence. So, among young people (18-24 years) the leader was the animation "Smeshariki", and the older audience - "Gangster Petersburg".
The vast majority of respondents (85%) consider it important to choose the right soundtrack. Male and female audiences agree on this issue. 78% of respondents replenish personal playlists, and the most popular performers whose music inspires were rapper Basta, Polina Gagarina and Leonid Agutin. Of particular importance is the correct soundtrack in the genres of horror and melodrama.