Summer Trends 2025: What Russians Loved: Film, Music, Books and Entertainment

The summer season of 2025 in Russia was characterized by a steady interest in entertainment, noted in movies, music, books and events. Analysts of MTS Media Holding conducted a study, identifying key trends and preferences of Russians.

**Cinema and TV series:** Online cinema Kion showed the leadership of the genre of comedy and children's animation. The most popular films and TV series, such as “Three Sisters” with Larisa Guzeeva and Pavel Derevyanko, “Theatre Zone”, “Life on a Call” and “Pretend to be my husband” were in high demand, especially in Moscow, St. Petersburg and other major regions.

**Music:** MTS Music and MTS Music services have shown an increase in the number of unique users. Macan, Zivert and Ay Yola became the top artists of the summer in terms of the number of listens, and the track Macan and Basta “May God be near your plans” – the most popular single of the season.

**Books:** Book service Lines also showed an uptick in activity, especially in July. Fantasy, fiction and detective genres were the most sought after. The novels of Rebecca Jarros (Fourth Wing, Iron Flame) and works of classics such as The Master and Margarita and Anna Karenina were in high demand.

**Interesting events:** Russians actively attended concerts and festivals, especially in Moscow, St. Petersburg and other major cities. In the segment of children's events, circus performances and the musical "The Last Fairy Tale" were leading. Installation "Singularity Point" in Moscow attracted special attention.

In general, these studies reflect the stable tastes of Russians and confirm the popularity of various types of entertainment in the summer.