"September 3" continues to win hearts: record listening MTS Music

Service MTS Music celebrates the explosive growth of popularity of the legendary hit of Mikhail Shufutinsky “September 3”. From January to August 2025, the number of listens to this song increased by 89% compared to last year, heralding new records in the fall. In 2024, losses reached 233% between September and December, and there was an 87% increase in 2023.

The hit, first introduced in 1994, has become a real phenomenon, bringing together new generations of listeners. April is the month of the most attention to the song, while February shows minimal listening.

Mikhail Shufutinsky explains the success of September 3 by the sincerity and universality of the feelings that it touches: breakups, love, new meetings – topics that everyone understands. He also shares his experience of collaborating with young artists, emphasizing the importance of creative understanding. In particular, he recalls the successful work with Egor Creed.

Ahead of the premiere of his new song and music video “Koktebel”, where a place filled with the warmth of childhood memories serves as a source of inspiration, Shufutinsky shares his vision of the importance of personal and creative moments.