Soviet music is in vogue again: an analysis of preferences of MTS Music
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The MTS Music service conducted a study of the popularity of children's songs from Soviet and modern cartoons, timed to coincide with the International Animation Day (October 28). The analysis showed a significant increase in interest in these soundtracks – by 64% from 2024 to 2025.
Most of all, users listened to music from Soviet cartoons, 25 times higher than modern ones. While in 2025 the peak of popularity was in May (11%), June (10.8%) and April (10.3%), only in July (4.9%), August (5%) and September (6%) they lost.
The top 5 most popular modern tracks occupy only 5 positions and are below the 40th place. The most popular region for listening was the Kaliningrad region (58%), followed by the Republic of Sakha (35%), the Krasnodar Territory (34.5%), the Nizhny Novgorod region (31%) and Moscow (22%). These data reflect a steady interest in nostalgic music from Soviet cartoons.