Folk music is experiencing a renaissance: analytics MTS Music
Automatic translation. Read the Russian original
The MTS Music service revealed a noticeable increase in the popularity of Russian folk music – the number of auditions increased by 44% compared to the same period last year (27.04.-27.10.2024). Analysis of the data showed that men show the greatest interest in this genre, especially at the age of 45-54 years.
The most popular track was the song “On the mountain kolkhoz” of the ensemble of the Russian song “Hops”. The second and third places were taken by the compositions of Nadezhda Kadysheva and the team "Golden Ring" ("Wreath Swimming") and the ensemble of the Cossack song "Free Don" ("Smuglyanka").
The greatest concentration of folk listeners falls on the Siberian Federal District: Krasnoyarsk Territory, Sverdlovsk and Novosibirsk regions. In these regions, folk music is especially loved, as evidenced by the statistics of listening in relation to the number of users. In general, the most loyal fans of this genre were men aged 45-54 years, as well as listeners from Siberia.