Yandex Afisha: Record ticket sales and trends in the entertainment industry in 2025

In 2025, Yandex Afisha showed record numbers, selling 26 million tickets – 22% more than last year. The main volume of sales (18.3 million) fell on online purchases through the website and mobile application, as well as Yandex services, an increase of 25.2%. Affiliate channels provided an additional 7.7 million sales, 15.9% higher than in 2024.

Concerts were popular (30.2% of all sales), followed by cinemas (18.9%) and theaters (15.7%). More than 200 thousand events were presented on the platform, 18.4% more than a year earlier and 23.7% in 2023. Comic Con Igromir Festival in Moscow has become one of the most visited events, bringing together 53.5 thousand guests.

The average ticket price increased by 22.5% compared to 2024 and by 50.9% compared to 2023, reaching 2,162 rubles. The greatest demand for live performances was observed in such cities as Krasnodar (65.92%), Yekaterinburg (61.4%) and Ufa (61%). In recent years, the concert industry has actively used modern technologies, making events more spectacular. New names such as Vanya Dmitrienko and Bond with a Button have appeared thanks to streaming platforms.

In November 2025, Yandex Afisha issued 1.6 million orders, which is 20.2% more than a year earlier. In 2025, there was an increase in interest in nostalgic projects, such as the punk fairy tale The King and the Jester and the musical Waltz Boston. Users often planned trips abroad, especially to Kazakhstan, Armenia and Uzbekistan, to attend sporting and cultural events. The introduction of the “Return Guarantee” function and the “Travel Reasons” section contributed to the growth of sales and ease of use of the service.