'Inside': Behind the scenes of rapper Goof's success

The new media project “Inside”, created by Kirill Fokin-Sazonov, reveals the world of professional work behind famous brands and creative projects. In the first issue, viewers will learn about the life and work of rapper Alexei Dolmatov (Guf) and the creative association “House”.

The project shows the complex organization of concerts, music creation, preparation of venues and other aspects necessary for a successful career of a modern artist. Guf spoke about the label's plans, including an upcoming joint track with Marie Kraimbrery and a fragment of the unreleased song "Music binds us", which was never released due to personal content.

Also, the artist shared his experience in creating branded products, noting his originality, unlike other artists. During the conversation with Fokin-Sazonov, Guf spoke about the process of creating the album “Basta / Guf 2026”, emphasizing the complete satisfaction of the team with the result and the lack of special attention to the charts. He also shared memories of his friendship with Basta, describing it as strong and long-term, based on mutual support and trust. Inside offers a unique opportunity to see the creative process from the inside out and learn more about the artists shaping the modern music industry.