Ay Yola: The Explosion of Charts, Film and Ancient Traditions

Bashkir group Ay Yola ("Laws of the Universe") has achieved tremendous success - tops the charts in 60 countries (top 30) and occupies high positions in 30 of them. In addition to musical achievements, the group entered the domestic cinema, writing the soundtrack to the film “August” and collaborating with the popular animated series “Smeshariki”.

In an exclusive interview with KinoReporter magazine, the band members - Ruslan Shaikhitdinov, Adel Shaikhitdinova and Rinat Ramazanov - spoke about the creation of a cover of the Black Moon for the film, their strategy of working with a children's audience, the importance of the sacred epic "Ural-Batyr" for themselves and the group.

Ruslan Shaikhitdinov shared how rapidly the popularity of their song “Batyry” developed, comparing its success with a sudden avalanche of interest from the media around the world.

Maria Lemesheva, editor-in-chief of Film Reporter, noted the special attention of the group to Bashkir culture and history, their ability to combine ancient traditions with modern sound, which resonates with millions of listeners. The interview covers a wide range of topics – from childhood memories of films, cooperation with Smeshariki to filming clips in exotic locations (Baikal and Yakutia).

Ay Yola’s success is attributed to their deep connection to roots and eternal values, which are relevant regardless of nationality and religious beliefs. The group receives letters of support from all over the world, from Mexico and China to Korea and the Philippines, confirming its universality and interest in the cultural heritage of different peoples. The full text of the interview is available on the website of "Cinema Reporter" and in the latest issue of the magazine.