Russian pop is experiencing a revival: an analysis of listener preferences

Analysis of auditions on the platform “Kion Music” showed a sharp increase in the popularity of Russian pop over the past three months – demand increased seven times, and the audience doubled. The most successful track is "Gray Night" by Yuri Shatunov. The main listeners are men and people over 55 years old.

Top 10 most listened songs of the Russian pop from April to June 2024: "Gray Night" (Yuri Shatunov), "Queen of the Snow" ("Commissioner"), "You will leave" ("Commissioner"), "Do not say anything" ("Rock Island"), "Clean Leaf" ("Nancy"), "Granite Stone" ("God's Cow"), "Do not be afraid" (Yuriy Shatunov), "A river flows" ("Bel Bel") Roses" ("Affectionate May"), "Just unearthly" (Ed Izmestyev).

Age groups show different preferences: men and people over 55 make up the core of the audience, followed by users aged 45 to 54 and 35-44. Particular interest in the work of Yuri Shatunov is shown by listeners 55+ with the song “A summer of color”, and the age group of 45-54 years also prefers “Sitting down the night”. The group "Commissioner" is popular among young people aged 35-44, especially the song "Queen of the Snow", and listeners aged 25-34 and younger than 24 years prefer the songs of Lolita Milyavskaya.