Growing interest in entertainment: Yandex Afisha records record sales growth in the first half of 2025

In the first half of 2025, there is a significant increase in the interest of Russians in entertainment events. The largest seller of tickets, Yandex Afisha, recorded record figures: at the end of the period, 13 million tickets were sold - 41% more than in the same period of 2024 (9.4 million) and 56% more than in 2023 (5.8 million).

The average order check increased by 33% (to 4,181 rubles) and 73% (to 6,147 rubles) compared to previous years. The total number of presented events on the platform increased by 33% (to 129.3 thousand) and 32% (to 118 thousand) compared to 2023.

Concerts remain the leader in sales, delivering 55.7% of sales in cash, with a 121% increase. Sporting events have also seen rapid growth (+176%), thanks to increased cooperation with KHL and RPL clubs. Theatrical performances, despite the increase in prices (by 15% to 4988 rubles), remain popular. The exhibitions demonstrate the fastest growth of the average check (+51% to 1952 rubles) due to new large-scale formats.

Stand-up concerts, despite a slight increase in the average check (by 5% to 4,239 rubles), continue to attract a large number of spectators. The leaders in ticket sales are traditionally Moscow and St. Petersburg, where concerts are especially in demand. In Voronezh, concerts account for 73% of all sales, in Yekaterinburg - 69%, and in Chelyabinsk - 60% of the total sales. Ufa also stands out for strong demand for sporting events (10.7% of sales).