"Pops virus": Nostalgia and a new rise of hits of the 90s

The documentary series “Pops Virus”, created by VK Records and the TV channel “Russia” with the support of the Institute for Internet Development (ANO “IRI”), explores the phenomenon of repeated success of hits of the 90s and early 2000s. The series answers questions about why old songs are gaining popularity again, how music connects generations, and which tracks have the potential to go viral.

The focus is on the history of such stars as Basta, the Alliance group, Shura, Sultan Laguchev, Slava, Sergey Vasyuta, Kamazz and many others. Each series focuses on a particular hit, from its triumphant appearance to its contemporary interpretation. Viewers will see exclusive interviews, rare shots from behind-the-scenes stage life, secret confrontations between generations and hear how songs from different eras are related to each other. In the final episode, it is planned to record a modern version of the legendary hit, which thirty years ago was the most popular in Russia, which will be a great completion of the project.